Glossary

What is a consent string (TC string)?

A consent string is an encoded record of a visitor's consent choices that gets passed between a website's consent platform and its advertising.

What is legitimate interest under GDPR?

Legitimate interest is one of the GDPR's legal bases for processing personal data, covering uses that are necessary for a business purpose and do not.

What is a consent management platform (CMP)?

A consent management platform is software that asks visitors for permission to set non-essential cookies, blocks trackers until that permission.

What is a cookie wall?

A cookie wall blocks access to a website until the visitor accepts cookies. EU regulators have largely rejected them: consent that is forced is not.